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AI · Battery Storage · EVs · Ford
Ford is undertaking a significant strategic overhaul, retreating from its aggressive pursuit of large, fully electric vehicles (EVs) after experiencing a dramatic contraction in the U.S. EV market and a $19.5 billion hit to its investments.
CEO Jim Farley cited a shift in consumer demand away from big EVs towards hybrids and extended-range options. Instead of abandoning electrification, Ford is pivoting to a diversified powertrain mix, aiming for 50% of global sales to be hybrids, EREVs, and smaller, affordable BEVs by 2030, up from 17% today. Crucially, Ford is repurposing underutilized EV battery manufacturing capacity, such as its Glendale, Kentucky plant, to produce large-scale battery energy storage systems (BESS).
These systems are specifically targeted at supporting the surging energy demands of AI-related data centers and the broader electrical grid, with plans to deploy 20 gigawatt-hours of storage capacity by 2027. This move positions Ford to capitalize on the booming energy infrastructure market, placing it in direct competition with established players and Tesla's energy storage division, and potentially offering higher returns than the struggling large EV segment.
Ford Retools EV Strategy, Embraces AI Energy Storage(current)
