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Acquisition · Brown-Forman · Pernod Ricard · Spirits Industry
Pernod Ricard, the French spirits giant, is considering a significant deal to acquire Brown-Forman, the owner of Jack Daniel's, a move that saw Pernod Ricard's shares pare losses and gain 3.44% over five days as investors reacted positively to the potential tie-up.
French spirits maker Pernod Ricard is weighing a potential deal for Jack Daniel's owner Brown-Forman, as reported by Bloomberg News on Thursday, March 26, 2026. This strategic consideration, subsequently reported by Reuters, indicates a significant consolidation opportunity within the global spirits industry.
Following the news, Pernod Ricard's shares (RI) initially experienced volatility but ultimately pared losses, with investors warming to the mooted combination. The stock recorded a 5-day change of +3.44%, closing at 62.00 EUR on March 27, 2026, reflecting market optimism regarding the potential for enhanced market share and brand portfolio expansion.
This potential acquisition would significantly broaden Pernod Ricard's presence in the American whiskey segment.
Pernod Ricard Eyes Brown-Forman Deal; Shares Rise(current)