News
Acquisition · Brown-Forman · Pernod Ricard · Spirits
French spirits maker Pernod Ricard is weighing a potential deal for Jack Daniel's maker Brown-Forman, as reported by Bloomberg News on March 26, 2026, which led to Pernod Ricard's shares increasing by 7.94% over five days.
Pernod Ricard's shares closed at 64.70 EUR on March 27, 2026, reflecting a 7.94% gain over the last five days and a 0.28% increase since January 1st, despite a broader -11.49% year-to-date change. This strategic move, reported by Bloomberg News, aims to expand Pernod Ricard's portfolio by integrating Brown-Forman's iconic brands.
The market's positive reaction indicates investor approval of the strategic rationale behind such a tie-up, viewing it as a value-accretive opportunity for Pernod Ricard.
Pernod Ricard Eyes Brown-Forman Deal, Shares Rally(current)