Dollar General CorporationNYSE: DG
Consumer Staples · Consumer Staples Merchandise Retail
$108.58
-4.55%
Vol: 2.7M
Research Digest
Wednesday, June 17, 2026
No significant overnight updates
No material news in the last 48 hours.
Previous Market Intelligence
13 daysJun 16No significant overnight updatesNeutral▶
No material news in the last 48 hours.
Jun 15No significant overnight updatesNeutral▶
No material news in the last 48 hours.
Jun 14No significant overnight updatesNeutral▶
No material news in the last 48 hours.
May 21Dollar General testing historically bullish trendline ahead of May 21 earningsMixed▶
Dollar General shares rose 3.8% on May 18, 2026 to $106.23 after recent weakness (down ~20% YTD, ~32% over three months) tested a historically bullish trendline that has marked positive one-month returns 78% of the time over the last decade. The stock fell 7.64% on May 11 from $113.29 to $104.63 before rebounding. Earnings are scheduled for May 21, 2026, with analysts modeling Q2 EPS of $1.90 on revenue of $10.83B. The setup is binary: a beat could trigger sharp short-cover rally, but continued miss could reset valuation lower. Recent private-label launch (simmer & stir kitchen brand) underscores management margin-expansion playbook.
May 20Dollar General shares fell 9.1% on May 12 amid consumer sentiment concerns, partly recovering to $106 as the company launched simmer & stir private-label brand.Negative▶
Dollar General shares dropped 7.6% on May 11 and another 9.1% on May 12 to $102.98 as surging gas prices and record-low consumer sentiment pressured the retail sector, before rebounding 3.8% on May 18 to $106.23. The company launched simmer & stir, a private-label kitchen brand with ~30 items priced at $12 or less, rolling out to ~16,000 stores. DG also expanded its in-store audio retail media network with QSIC and AI-powered localized messaging, doubling footprint to ~12,000 stores by Q2 2026. Q1 fiscal 2026 results are scheduled for June 2. Stock remains down 32% over three months despite analysts citing potential undervaluation at $147 fair value.
May 19No significant overnight updatesNeutral▶
No material news in the last 48 hours.
May 18Dollar General shares plunge 9.1% to $102.98 on May 12 as record-low consumer sentiment hits discount retailersNegative▶
Dollar General stock fell 7.6% on May 11 and another 9.1% to $102.98 on May 12, extending YTD declines to ~21.7%. No company-specific news drove the move; instead, the preliminary May 2026 University of Michigan Consumer Sentiment reading of 48.2 - the lowest ever recorded - weighed on discount retail. The company launched simmer & stir, a private-label kitchen brand with nearly 30 tools priced at $12 or less, rolling out to ~16,000 stores. Q1 FY2026 earnings will be released June 2, with management guiding same-store sales in the low 2% range (impacted by February storm closures). Analyst consensus remains constructive with mean target around $146 (29% above current).
May 15Dollar General shares plunged 9.1% to $102.98 on May 12 as preliminary May 2026 University of Michigan consumer sentiment fell to record-low 48.2; YTD down 21.7%.Negative▶
Dollar General fell 7.6% on May 11 then plunged 9.1% to $102.98 on May 12, 2026, with no company-specific catalyst. The selloff was driven by the University of Michigan preliminary May 2026 Consumer Sentiment reading of 48.2 - the lowest ever recorded in the survey's history - signaling severe headwinds for discount retail. Shares now down 21.7% YTD trading at lowest since Dec 4. Q1 fiscal 2026 results to be reported June 2 with management guidance for low 2% same-store sales growth, held back by storm closures. DG is expanding retail media via partnership with Kevel and The Trade Desk (managed-service testing in June, broader rollout Q3 2026). 19-analyst consensus remains Buy. Risk: continued consumer sentiment deterioration could compress Q1 results.
May 14Dollar General plunged 9.1% to $102.98 on May 12 amid record-low consumer sentiment and gas above $4 from Iran conflictNegative▶
DG fell 9.1% on May 12 to $102.98, extending YTD decline to 21.7%, after dropping 7.6% on May 11. Selloff driven by University of Michigan Consumer Sentiment hitting 48.2 - all-time low since 1952 - and gas prices surging above $4/gallon as Iran conflict disrupted energy markets. No company-specific news; broader retail weakness on consumer squeeze fears. Q1 FY2026 earnings due June 2. Analysts maintain Moderate Buy with $144 mean PT (29% upside). Company expanding AI-driven retail media via Kevel/Trade Desk partnership testing in June. Risk: low-income consumer pullback and shrink/inventory issues.
May 13Dollar General plunged 9.1% on May 12 to $102.98 after May consumer sentiment hit all-time low of 48.2 and gas prices surged above $4 on Iran tensions.Negative▶
Dollar General shares fell 9.1% on May 12 to $102.98 after dropping 7.6% on May 11, with no company-specific news driving the moves. The University of Michigan preliminary May 2026 Consumer Sentiment reading came in at 48.2, the lowest ever recorded since 1952, and gas prices surged above $4/gallon as the Iran conflict disrupted energy markets. The stock is down 21.7% YTD and trades at a 23% discount to GF Value. Q1 FY26 earnings are scheduled for June 2. Analyst consensus PT remains ~$146 (29% upside).
May 12Dollar General shares fell 7.6% on May 11, 2026, to $104.63 as surging gas prices threatened low-income consumer spending ahead of June 2 Q1 earnings.Negative▶
Dollar General stock plunged 7.6% on May 11, 2026, closing at $104.63 as concerns over surging gas prices squeezing household budgets weighed on discretionary retail. The stock is down 20.5% year-to-date and trades in a 52-week range of $86.25-$158.23. The company plans to release Q1 fiscal 2026 results on June 2, 2026, covering the quarter ending May 1. DG maintains a Buy consensus rating from 19 analysts with a GF Value estimate of $133.74, suggesting 21.8% undervaluation. Plans remain to open 450 new rural stores in 2026.
May 11Dollar General confirms Q1 2026 earnings release for June 2 as stock recovers 2.27% on private-label expansionNeutral▶
Dollar General announced it will release fiscal 2026 Q1 results (ended May 1, 2026) on June 2, 2026, with CEO Todd Vasos and CFO Donny Lau hosting a conference call at 8:00 a.m. CT/9:00 a.m. ET. The stock rose 2.27% in early May from $114.44 to $117.04 as the company expands private-label brands to drive revenue. A week-long clearance event ran May 1-7, 2026. Spring product introductions include Yumzee and e.l.f. beauty finds, a 14-inch tabletop charcoal grill, Igloo cooler, and inflatable pool bar. 19 analysts maintain a Buy consensus rating, though recent share performance has been mixed amid consumer spending concerns.
May 8Dollar General appoints JJ Fleeman as new CEO in March 2026 (3.5% stock decline on announcement); Q1 2026 earnings scheduled for June 2 release.Neutral▶
Dollar General appointed JJ Fleeman as CEO in March 2026, with shares declining 3.5% at announcement. The company is adapting to changing consumer behaviors with product expansion and enhanced delivery options, including a new Simmer & Stir private-label kitchen collection with nearly 30 items priced at $12 or less. As of February 27, 2026, DG operates 20,959 stores across the U.S., Mexico, and other markets. Q1 2026 earnings will be released June 2, 2026. Current stock price is $115.88 with mixed analyst sentiment.
Sector Peers
| Company | Price | Day | 1M | Fwd P/E | Beta | Mkt Cap |
|---|---|---|---|---|---|---|
| WMTWALMART | $118.24 | -2.31% | -9.2% | 36.8x | 0.60 | $963.2B |
| COSTCOSTCO | $965.65 | -2.13% | -8.3% | 43.6x | 0.87 | $437.6B |
| TGTTARGET | $127.74 | -4.24% | +8.1% | 15.0x | 0.99 | $60.6B |
| DGDOLLAR | $108.58 | -4.55% | +7.1% | 14.2x | 0.26 | $25.1B |
| DLTRDOLLAR | $106.54 | -3.80% | +21.4% | 14.5x | 0.66 | $21.3B |
| PGPROCTER | $150.22 | -1.49% | +7.1% | 21.5x | 0.39 | $355.1B |
Key Fundamentals
RSI (14-Day)
52-Week Range
Moving Averages
Price below 200d MA — bearish structure.