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CMG
CHIPOTLE MEXICAN GRILL INC
Consumer Discretionary · Restaurants
$32.95
+0.93%
Vol: 0.2M
Araverus Market Read
Thursday, March 19, 2026
Cilantro Lime Sauce launch and Tattoo BOGO promo boost engagement despite sales decline headwinds
Chipotle (CMG) declined 2.40% in pre-market trading to $35.81 from $36.90 after-hours close (-0.08%), reflecting investor caution on same-store sales trends despite menu innovation and promotional creativity. The company launched a new Cilantro Lime Sauce and ran a one-hour buy-one-get-one promotion for tattooed customers, demonstrating marketing agility but acknowledging traffic decline and same-store sales weakness from 2025. However, 29 analysts maintain an average Buy rating with a 12-month target of $47.32, suggesting 35.70% upside potential.
Price 50d 200d
Previous Market Reads
2 of 2 days↑
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| MCDMCDONALD | $309.48 | -1.95% | -5.0% | 21.6x | 0.50 | $220.9B |
| TJXTJX | $154.67 | +1.24% | -1.5% | 27.3x | 0.74 | $172.1B |
| BKNGBOOKING | $4,291.70 | -2.13% | +4.0% | 13.7x | 1.23 | $138.4B |
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| SBUXSTARBUCKS | $95.83 | +3.41% | +0.5% | 32.5x | 0.93 | $109.2B |
| MARMARRIOTT | $324.90 | +0.74% | -9.6% | 25.1x | 1.10 | $86.1B |
Fundamentals
Market Cap$43.6B
P/E (TTM)28.9
Forward P/E24.1
Beta1.02
Div Yield—
Prev Close$32.65
RSI (14-Day)
28Oversold
0305070100
52-Week Range
$29.75$32.95$58.42
From High-43.6%
From Low+10.8%
Moving Averages
50d SMA
$37.66-12.5%
200d SMA
$40.97-19.6%
Price below 200d MA — bearish structure.
Returns
1W
+1.2%
1M
-14.9%
3M
-7.6%
6M
-16.9%
1Y
-31.1%
YTD
-12.1%
Volume
Today238K
20d Avg15.9M
Ratio0.01x