Jargon's Toll: Miscommunication Costs Businesses Billions, Hurting Investor Returns

While jargon can facilitate communication, it often leads to confusion, alienation, and a lack of authenticity. Surveys indicate that terms like 'new normal,' 'circle back,' and 'move the needle' are among the most disliked and annoying.

The article highlights that a significant percentage of workers have experienced misunderstandings or mistakes due to jargon, and non-native English speakers are particularly affected. Experts suggest that while jargon is an inherent part of professional language, clear, direct communication is crucial.

The piece also touches on how some jargon terms can become commonplace over time, losing their 'buzz' status.