
Dick'S Sporting Goods · Experiential Retail · Strategic Investment · Youth Sports
Dick's Sporting Goods is strategically expanding its footprint in the lucrative youth sports market by leading a $120 million investment round in Unrivaled Sports, a prominent leader in youth sports experiences.
This minority stake, made through Dick's corporate venture fund DSG Ventures, aligns with the retailer's mission to serve young athletes and foster community through sports. Other notable investors include Dynasty Equity and LionTree, joining existing investor The Chernin Group.
Unrivaled Sports, co-founded by private equity magnates David Blitzer and Josh Harris, operates a diverse portfolio of sports destinations like Cooperstown All Star Village and Ripken Baseball Experiences. The new capital will fuel Unrivaled's ambitious growth plans, focusing on acquiring and developing new properties, upgrading existing facilities with enhanced playing fields, lodging, food and beverage, and retail amenities.
The company aims to broaden access for young athletes and their families nationwide, building on its current national presence across 30 states, which already hosts over 600,000 athletes and nearly 2 million family members annually. This partnership signifies Dick's deeper integration into the experiential side of sports, creating a synergistic ecosystem that could drive long-term brand loyalty and retail sales while addressing the growing demand for high-quality youth sports infrastructure.
Unrivaled also emphasizes growing participation for underserved athletes, reflecting a shared social mission.