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European EV Market · Model Y · Sales Rebound · Tesla
Tesla's European sales rebounded in September 2025, with new car registrations rising in France by 2.74%, Denmark by 20.5%, Norway by 14.7%, and Spain by 3.4%, marking the first monthly increase this year in France and Denmark, primarily driven by the revamped Model Y. This recovery follows a challenging year where Tesla's sales were down 42.9% year-on-year in the European Union and 32.6% across Europe from January to August, facing intense competition from European and Chinese EV rivals.
China's BYD notably outsold Tesla in the EU in August for the second time. The revamped Model Y, which began deliveries in June, became Denmark's best-selling model and boosted Spanish Model Y registrations by 60%.
However, Sweden remained a weak market, with registrations falling 64% in September, despite a sharp increase from August's 210 cars. Andy Palmer, chairman of Electric Vehicles UK, emphasizes that Tesla requires new models to regain momentum and prevent further market share erosion as more affordable EVs enter the market.
CEO Elon Musk's political activities also contributed to consumer backlash.
Tesla European Sales Rebound, Model Y Drives Gains(current)
