
Collectibles · Consumer Discretionary · Earnings · Pop Mart
Pop Mart International Group Limited reported blockbuster 2025 financial results, with net profit quadrupling to 12.78 billion yuan ($1.85 million) and revenue nearly tripling to 37.12 billion yuan, driven by the Labubu doll craze and strong overseas growth.
The Beijing-based toy maker defied doubters who predicted the Labubu fad would fade, achieving significant growth despite weak consumption in China and global tariff turmoil. Overseas revenue surged almost fourfold to 16.27 billion yuan, comprising 44% of total revenue.
Pop Mart has maintained consumer interest with new product rollouts like Mini Labubus and characters Skullpanda and Twinkle Twinkle. However, investors are questioning the company's ability to sustain this hit-making streak, as its shares, after a 350% surge over two years, have lost momentum recently, rising only 16% this year through Tuesday amid geopolitical conflicts, and showing a -22.51% 5-day change and -10.34% YTD change.
Pop Mart Quadruples Profit, Shares Lose Momentum(current)