Hasbro, IncNasdaq: HAS
Consumer Discretionary · Leisure Products
$95.05
-0.83%
Vol: 850K
Research Digest
Friday, May 1, 2026
Q1 growth in MAGIC, cyberattack contained; earnings delayed but on track
Hasbro released preliminary Q1 2026 results showing growth behind MAGIC: THE GATHERING strength. Company confirmed cyberattack contained with no impact on Q1 financials but caused filing delays. Recent licensing deals include Harry Potter franchise (starting 2027 with Warner Bros Discovery) and Voltron movie partnership with Amazon MGM. Analyst upgrades: BofA raised PT to $113 from $100; Morgan Stanley to $122 from $119. May 20 full earnings release. Bear case: cybersecurity risk to operations ongoing.
Previous Market Intelligence
13 daysApr 30Hasbro Q1 Results Delayed by Cyberattack, Expected May 20 ReleaseMixed▶
Hasbro announced Q1 2026 preliminary results with growth driven by MAGIC: THE GATHERING strength. Unauthorized network access was identified and contained, but caused delays in financial result compilation and 10-Q filing. Full Q1 results expected before market open May 20, 2026. New multi-year Harry Potter licensing partnership with Warner Bros. Discovery starting 2027. Q1 preliminary: $970M-$985M revenue and $250M-$260M adjusted operating income. Analysts bullish: J.P. Morgan Buy, BofA target raised to $113 from $100, Morgan Stanley to $122 from $119.
Apr 16Hasbro launches Hasbro Legends channel reaching 70M+ U.S. homes; navigating March cyberattack disruptionMixed▶
Hasbro Entertainment and Get After It Media announced on April 13 the launch of Hasbro Legends, a new linear broadcast channel featuring G.I. JOE, JEM AND THE HOLOGRAMS, MY LITTLE PONY, POWER RANGERS, and TRANSFORMERS, reaching over 70 million U.S. homes. Marvel Legends livestream on April 14 revealed new Build-A-Figure wave pre-orders starting April 15. Company faces operational disruption from March 28 cyberattack requiring several weeks to fully resolve. Q4 2025 EPS beat $0.96 by 57% at $1.51. Upcoming Q1 2026 earnings scheduled April 23.
Apr 15Hasbro network cyberattack confirmed with recovery expected to take several weeks, causing operational disruptions.Negative▶
Hasbro disclosed a confirmed cyberattack on April 1, 2026, after detecting unauthorized network access on March 28. The toy company has taken systems offline and hired third-party cybersecurity experts. Recovery is expected to take several weeks as the company assesses the full scope of the breach. Hasbro has activated business continuity plans to maintain order-taking and shipping, though some delays are expected.
Apr 14Hasbro confirmed cyberattack with recovery expected to take several weeks; impact on Q2 operations material.Negative▶
Hasbro confirmed unauthorized network access detected on March 28, 2026. The company hired third-party cybersecurity experts and activated business continuity plans. Recovery estimated at several weeks; scope of data theft still under investigation. Hasbro reported strong Q4 2025 results with EPS of $1.51 (58.95% beat) and $1.5B revenue (31% YoY increase). Company guides FY2026 revenue growth of 3-5%.
Apr 13Hasbro confirmed cyberattack disclosed on April 1; recovery could take several weeks.Negative▶
Hasbro disclosed a significant cybersecurity incident where unauthorized network access was detected on March 28 and announced to the SEC on April 1, 2026. The company engaged third-party cybersecurity experts and took systems offline. Recovery is expected to take several weeks. Parts of the company's website remain offline.
Apr 10Hasbro operates normally post-cybersecurity incident from late March; core business and digital platforms unaffected.Neutral▶
Hasbro identified a cybersecurity incident on March 28, 2026, impacting certain systems but did not disrupt core business operations or major digital platforms like Hasbro Pulse, D&D Beyond, or Magic: The Gathering Arena. The company continues taking and shipping orders globally.
Apr 9Hasbro navigates cybersecurity incident; Magic The Gathering posts 59% growth.Neutral▶
Hasbro identified cybersecurity incident March 28, 2026; systems taken offline proactively while remediating. Company open for business, taking and shipping orders globally. Full-year 2025 revenue increased 14% with record 45% growth in Wizards of the Coast segment. Magic The Gathering finished strongest year ever, up 59% with successful Q4 Avatar set. New facility opened Midway, Georgia March 19. $400M senior notes offering completed. Stock up 2.61% in 24 hours. Q1 2026 earnings due April 23.
Apr 8Hasbro identified cybersecurity incident on March 28, 2026, impacting certain systems, but remains open for business with orders shipped on time.Mixed▶
Hasbro identified cybersecurity incident on March 28 impacting certain systems, working with leading cybersecurity experts on containment. Company remains operational with Magic: The Gathering and toys shipped on time. Announced $400 million public offering of 4.650% Notes due 2031. Opened first fully branded U.S. facility in Midland, Georgia. Doug Bowser (retired Nintendo COO) joined Board. Analysts project 6.73% EPS decline but outlook attractive with mid-single-digit growth expected for 2026.
Apr 7No significant overnight updatesNeutral▶
No material news in the last 48 hours.
Apr 6Hasbro confirms cyberattack; corporate systems offline; recovery several weeks.Negative▶
Hasbro confirmed a cyberattack detected March 28 with intrusion prompting systems shutdown. Corporate website remains offline with company estimating several weeks for recovery. Business operations remain open with continuity plans implemented. Investigation ongoing with external security firm.
Apr 3Hasbro confirms major cyberattack discovered March 28, 2026; systems offline for several weeks; Q1 2026 earnings pending.Negative▶
Hasbro disclosed a significant cybersecurity incident in an SEC filing on April 1, 2026, revealing a breach discovered March 28 that forced the company to take multiple systems offline. The company implemented business continuity plans but interim measures may continue for several weeks. Hasbro is still investigating the breach scope.
Apr 2Hasbro recovers from cyberattack; shares jump 7.5% to 6-year high on strong Q4 earnings and analyst Strong Buy rating.Positive▶
Hasbro disclosed a cyberattack discovered on March 28, 2026, requiring several weeks for full resolution. Despite this, shares surged 7.5% to hit 6-year highs following stellar Q4 earnings and rosy 2026 outlook driven by consumer products and digital gaming. The company announced licensing partnerships (Harry Potter with HBO, Voltron with Amazon MGM) and opened 600,000-square-foot distribution center in Midway, Georgia. Completed $400 million Senior Notes offering in March. Analysts rate HAS at Strong Buy with $108.0 price target (20.31% upside).
Apr 1No significant overnight updatesNeutral▶
No material news in the last 48 hours.
Sector Peers
| Company | Price | Day | 1M | Fwd P/E | Beta | Mkt Cap |
|---|---|---|---|---|---|---|
| HASHASBRO | $95.05 | -0.83% | +6.0% | 15.1x | 0.54 | $13.6B |
| AMZNAMAZON.COM | $268.12 | +1.15% | +24.6% | 27.1x | 1.38 | $2.85T |
| TSLATESLA | $390.70 | +2.38% | +8.2% | 150.5x | 1.92 | $1.43T |
| HDHOME | $324.45 | -1.32% | +0.7% | 20.2x | 1.08 | $327.5B |
| MCDMCDONALD | $287.01 | -2.24% | -5.2% | 20.4x | 0.53 | $208.7B |
| TJXTJX | $157.03 | +0.18% | -3.1% | 27.6x | 0.73 | $174.1B |
Key Fundamentals
RSI (14-Day)
52-Week Range
Moving Averages
Price above both MAs — bullish structure.