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BKNG
BOOKING HOLDINGS INC
Consumer Discretionary · Hotels, Resorts & Cruise Lines
$4,291.70
-2.13%
Vol: 0.0M
Araverus Market Read
Thursday, March 19, 2026
Stock split announcement powers investor sentiment drives pre-market consolidation
Booking Holdings announced a 25-for-1 stock split effective April 6, 2026, marking a significant corporate action. The stock declined 0.60% in pre-market trading to $4,243.00 with modest after-hours activity showing -0.10% change. The split aims to increase accessibility and trading liquidity for retail investors.
Price 50d 200d
Previous Market Reads
2 of 2 daysSector Peers
| Company | Price | Day | 1M | Fwd P/E | Beta | Mkt Cap |
|---|---|---|---|---|---|---|
| AMZNAMAZON.COM | $208.88 | -0.47% | +3.8% | 22.4x | 1.42 | $2.24T |
| TSLATESLA | $380.24 | -3.19% | -7.4% | 135.3x | 1.93 | $1.43T |
| HDHOME | $328.27 | -0.74% | -13.7% | 20.1x | 1.04 | $326.7B |
| MCDMCDONALD | $309.48 | -1.95% | -5.0% | 21.6x | 0.50 | $220.9B |
| TJXTJX | $154.67 | +1.24% | -1.5% | 27.3x | 0.74 | $172.1B |
| BKNGBOOKING | $4,291.70 | -2.13% | +4.0% | 13.7x | 1.23 | $138.4B |
| LOWLOWE | $229.34 | -0.76% | -18.3% | 16.8x | 0.94 | $128.9B |
| SBUXSTARBUCKS | $95.83 | +3.41% | +0.5% | 32.5x | 0.93 | $109.2B |
| MARMARRIOTT | $324.90 | +0.74% | -9.6% | 25.1x | 1.10 | $86.1B |
Fundamentals
Market Cap$138.4B
P/E (TTM)25.9
Forward P/E13.7
Beta1.23
Div Yield90.00%
Prev Close$4,385.04
RSI (14-Day)
52Neutral
0305070100
52-Week Range
$3,765.45$4,291.70$5,839.41
From High-26.5%
From Low+14.0%
Moving Averages
50d SMA
$4,606.22-6.8%
200d SMA
$5,165.58-16.9%
Price below 200d MA — bearish structure.
Returns
1W
+1.8%
1M
+0.7%
3M
-20.9%
6M
-22.4%
1Y
-3.3%
YTD
-19.2%
Volume
Today5K
20d Avg501K
Ratio0.01x