Booking Holdings Inc. Common St logo

Booking Holdings Inc. Common StNasdaq: BKNG

Consumer Discretionary · Hotels, Resorts & Cruise Lines

$172.61

+8.10%

Vol: 5.9M

Research Digest

Monday, June 15, 2026

Neutral

No significant overnight updates

No material news in the last 48 hours.

Price 50d 200d

Previous Market Intelligence

13 days
Jun 14No significant overnight updatesNeutral

No material news in the last 48 hours.

May 21Booking Holdings cut 2026 guidance citing Middle East conflict and European regulatory scrutiny, and priced new $750M and EUR1.9B senior notes offerings.Negative

Booking Holdings cut its full-year 2026 guidance in early May citing the Middle East conflict impacting bookings through at least June 2026 and fresh regulatory scrutiny in Europe, sending shares down 5.57% on May 11. The company priced $750 million of 5.375% senior notes due 2036 and EUR 1.9 billion senior notes in May, extending its debt maturity profile. Q1 2026 revenue beat expectations at $5.53 billion (up 16.2% YoY). Brands Priceline and Agoda launched major summer campaigns including Priceline's 'Unbummer Your Summer' sale (with Randall Park as the new Negotiator) and Agoda's new multi-product booking engine. CEO Glenn Fogel was scheduled to participate at the J.P. Morgan Global TMT Conference on May 20. Street price target consensus near $224 remains well above the recent $155 share price.

May 20Booking Holdings cuts 2026 guidance citing Middle East conflict and EU regulatory pressure; shares drop ~5.6%Negative

Booking Holdings revised 2026 revenue growth guidance from low-double-digit to high-single-digit, citing geopolitical headwinds from the Middle East conflict and fresh European regulatory scrutiny. The stock fell 5.57% on May 11 on the cut. Despite the outlook reduction, Q1 2026 revenue came in at $5.53B, up 16.2% YoY, beating Street estimates. The company also priced EUR1.9B and $750M (5.375% due 2036) senior notes in May to extend its debt profile. CEO Glenn Fogel appeared at the J.P. Morgan TMT conference May 20 to reaffirm confidence in global travel demand. Consensus across 31 analysts is Strong Buy with a 12-month PT of $227, implying ~41% upside.

May 19Booking Holdings stock under pressure after cutting 2026 guidance on Middle East travel impactNegative

Booking Holdings shares fell 5.57% on May 11, 2026 after the company cut its Q2 and full-year 2026 revenue guidance, now expecting high-single-digit growth versus prior low-double-digit forecast, citing Middle East conflict impacts on travel demand and European regulatory scrutiny. Despite Q1 revenue of $5.53 billion (up 16.2% YoY) beating estimates, sentiment soured on the lowered outlook. The company priced new senior notes totaling $750 million and 1.9 billion euro to extend its debt maturity profile. Priceline and Agoda launched major summer campaigns and product upgrades to support demand. CEO Glenn Fogel will present at the J.P. Morgan TMT Conference on May 20. Sentiment is negative given the guidance cut, although analyst consensus remains Strong Buy.

May 18Booking Holdings shares fall 5.57% on lowered 2026 guidance amid Middle East conflict; prices $750M and 1.9 billion euros notes.Negative

Booking Holdings shares dropped 5.57% on May 11, 2026, after the company cut its Q2 and full-year 2026 guidance, citing geopolitical headwinds from the Middle East conflict and fresh regulatory scrutiny in Europe. On May 7, Booking issued $750 million of 5.375% senior unsecured notes due 2036, followed by a May 11 issuance of 1.9 billion euros in euro-denominated notes across three tranches (600 million euros 3.500% 2030, 700 million euros 4.000% 2034, 600 million euros 4.500% 2039). Despite the cut, Q1 2026 revenue came in at $5.53 billion, up 16.2% YoY, beating estimates. CEO Glenn Fogel will present at the J.P. Morgan Global Technology, Media and Communications Conference on May 20 at 11:20 a.m. EST. The company also faces a congressional inquiry into algorithmic pricing, EU DMA gatekeeper designation, and an active appeal of a 413 million euro Spanish antitrust fine.

May 15Booking Holdings stock falls after cutting 2026 revenue guidance to high-single-digit growth on Middle East conflict and travel-demand pressureNegative

Booking Holdings shares dropped 3.45% on May 13 (and ~7.9% on the news) after the company cut its 2026 revenue guidance to high-single-digit growth, down from prior low-double-digit forecast, citing the persistent Middle East conflict, elevated cancellations, moderated new bookings, and disruptions to major transit corridors expected to weigh on demand at least through the end of June 2026. Q1 2026 revenue still beat at $5.53B, up 16.2% YoY. The company recently issued EUR 1.9B in senior unsecured notes due 2030, 2034 and 2039, increasing leverage and interest expense. Investors are also weighing growing AI disintermediation risk from AI travel agents that could directly connect consumers with suppliers. Despite the cut, consensus remains Strong Buy across 31 analysts with average 12-month PT of $227.25 (implying significant upside from current levels). Risk: prolonged geopolitical drag on European/Middle East travel corridors.

May 14Booking Holdings shares fell 3.2% on May 12 amid travel concerns, extending an 8.6% two-day decline that began with a 5.57% drop on May 11 after BKNG cut 2026 guidance citing the Middle East conflict.Negative

On May 12, 2026, Booking Holdings shares dropped 3.2% on continued travel-demand concerns, after sliding 5.57% on May 11 when the company cut its Q2 and full-year 2026 guidance, citing elevated cancellations, moderated new bookings, and disruptions to major transit corridors tied to the Middle East conflict. The cut overshadowed strong Q1 2026 revenue of $5.53 billion, up 16.2% year over year and ahead of consensus. On May 11, Booking also issued EUR1.9 billion in euro-denominated senior unsecured notes across three tranches, following a $750 million 5.375% senior unsecured note offering due 2036 on May 7. This matters because Europe and the Middle East are core booking corridors, and a lowered FY outlook recalibrates the multi-year travel recovery thesis. The risk is further escalation that drives additional guidance cuts and pressures the merchant-model cash flow profile.

May 13Booking Holdings fell 5.57% on May 11 after lowering 2026 revenue guidance to high-single-digit from low-double-digit growth, citing Middle East geopolitical headwinds.Negative

Booking Holdings shares declined 5.57% on May 11, 2026, as the company revised its 2026 outlook downward citing geopolitical headwinds from the ongoing Middle East conflict. Revenue growth guidance was cut to high-single-digit from low-double-digit. Q1 2026 revenue was $5.53B, up 16.2% YoY and above expectations, with net income of $1.083B. On May 11, Booking issued EUR1.9B in euro-denominated senior unsecured notes across three tranches: EUR600M of 3.500% notes due 2030, EUR700M of 4.000% notes due 2034, and EUR600M of 4.500% notes due 2039. The company announced a $0.42 cash dividend with ex-date June 5, 2026. Multiple analysts maintain Buy ratings with average price target of $226.70 (range $175-$298).

May 12Booking Holdings fell 5.57% on May 11 after issuing EUR1.9 billion in euro-denominated senior notes alongside lingering pressure from a lowered 2026 outlook tied to Middle East conflict cancellations.Negative

On May 11, Booking priced EUR1.9 billion of euro-denominated senior unsecured notes, following a $750 million 5.375% USD note issuance on May 7. Shares dropped 5.57% on May 11 as investors digested heavier debt issuance against an already lowered FY26 outlook citing elevated cancellations and weaker new bookings due to Middle East conflict. Q1 revenue of $5.53 billion (up 16.2% YoY) had beaten estimates, but full-year revenue growth guidance was cut to high-single-digit from low-double-digit. Regulatory overhangs add pressure, including an EU Digital Markets Act gatekeeper designation, a congressional inquiry into algorithmic pricing, and an appeal against a EUR413 million Spanish antitrust fine. Year-to-date the stock is down roughly 22%.

May 11Booking Holdings prices $750M senior notes offering, multiple analysts cut PTs as Middle East conflict pressures guidanceMixed

On May 7, 2026, Booking Holdings issued $750 million of 5.375% senior unsecured notes due May 7, 2036, following a May 5 underwriting agreement with Citigroup, Deutsche Bank, Goldman Sachs and J.P. Morgan as lead managers. Q1 2026 revenue came in at $5.53B (+16.2% YoY) beating consensus, and EPS of $1.14 topped the $1.08 forecast. However, management cut its revenue growth forecast citing Middle East conflict impacts on bookings since late February. Several analysts including Baird, DA Davidson, Mizuho and RBC trimmed PTs, while Barclays lowered its target to $210 from $220 keeping Overweight. The stock is down ~22% YTD.

May 8Booking Holdings prices $750M senior notes on May 7; Q1 2026 earnings beat with $5.5B revenue despite geopolitical headwinds.Mixed

Booking Holdings issued $750 million of 5.375% senior notes due 2036 on May 7, strengthening long-term funding. Q1 2026 delivered revenue of $5,532 million and net income of $1,083 million with a 25-for-1 stock split and refreshed guidance. Stock declined 21.3% YoY and 18.2% over the past year but DCF analysis suggests 47.1% undervalue at $167.63. Barclays recently assigned a Buy rating. Despite Middle East conflict impacting travel demand, domestic markets showed strength with innovative offerings (Route 66 road trip). Consensus earnings for FY2026 project 14.7% growth to $10.46. Risk: marketing cost inflation, geopolitical impact on international travel, and valuation compression from macro uncertainty.

May 6Booking cuts revenue guidance due to Middle East conflict but maintains Strong Buy consensusMixed

Booking Holdings beat Q1 2026 earnings with $5.532B revenue and $1.083B net income, but cut full-year revenue guidance from low-double-digit to high-single-digit growth citing Middle East conflict impacts. The company completed a 25-for-1 stock split and launched KAYAK's Ask AI conversational travel planning. Analyst activity mixed: Argus raised target to $205, while DA Davidson and TD Cowen cut targets. Consensus remains "Strong Buy" with $227.25 target despite 21.3% YTD decline.

May 5Booking Holdings reports Q1 beat with 25-for-1 stock split; Middle East headwinds impact guidanceMixed

Booking Holdings reported Q1 2026 revenue of $5.5B (+16.2% YoY), net income of $1.1B (+225.2% YoY), with room night growth of 6% and gross bookings growth of 15%. Company implemented 25-for-1 stock split. However, Middle East conflict reduced room night growth by ~2 percentage points in Q1 (600 bps impact) with 300 bps headwind expected in Q2. Management projects recovery in latter half of 2026. RBC cut price target citing regional travel impact. Four buy ratings, zero sell ratings among analysts.

Sector Peers

CompanyPriceDay1MFwd P/EBetaMkt Cap
BKNGBOOKING$172.61+8.10%+3.0%13.0x1.10$123.7B
MARMARRIOTT$399.46+7.80%+3.2%28.3x1.11$97.7B
ABNBAIRBNB$138.53+3.19%-0.0%22.2x1.21$79.7B
HLTHILTON$345.47+7.04%+1.4%31.0x1.07$73.5B
RCLROYAL$312.95+20.22%+3.1%13.0x1.78$69.8B
CCLCARNIVAL$30.06+14.80%+5.1%10.1x2.33$36.3B

Key Fundamentals

Market Cap$123.7B
P/E (TTM)21.1
Forward P/E13.0
Beta1.10
Div Yield102.00%
Prev Close$159.68

RSI (14-Day)

28Oversold
0305070100

52-Week Range

$150.14$172.61$233.58
From High-26.1%
From Low+15.0%

Moving Averages

50d SMA
$1,738.20-90.1%
200d SMA
$4,270.40-96.0%

Price below 200d MA — bearish structure.

Historical Returns

1W
+11.7%
1M
-6.5%
3M
-95.8%
6M
-96.7%
1Y
-96.7%
YTD
-96.8%

Volume

Today5.9M
20d Avg6.8M
Ratio0.87x