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Digital Media · Election · Male Voters · Manosphere
Donald Trump secured a decisive victory in the recent election, largely driven by a significant flip in male voter support, with 52% of 18-44 year-old men and 56% of men 45+ backing him, a shift attributed to his engagement with "manosphere" influencers like Joe Rogan and Elon Musk.
Trump's campaign strategically engaged with online podcasters and content creators, including the Nelk Boys (8 million YouTube followers), 'Bussin with the Boys' (part of Barstool Sports), Theo Von, and Joe Rogan (combined 18 million podcast subscribers), reaching millions of male voters. This approach capitalized on Trump's politically incorrect style, anti-cancel culture stance, and embrace of cryptocurrency, aligning him with figures like Elon Musk, Marc Andreessen, and Ben Horowitz.
His campaign also leveraged right-wing, conspiratorial content on platforms like Rumble and aligned with Robert F. Kennedy Jr. This strategy helped Trump become the first Republican to win the popular vote alongside the Electoral College since George W. Bush in 2004, despite his controversial record with women and his role in overturning federal abortion protections.
The article suggests a deep-seated misogyny contributed to Kamala Harris's loss.
