Tomi Mikula's Delivrd Saves Car Buyers Money

Mikula's service, Delivrd, leverages market data and competition among multiple dealerships to secure lower prices for consumers who prefer to avoid the lengthy negotiation process. With five professional negotiators, the business brings in approximately $200,000 per month, supplemented by additional income from livestreaming negotiation calls on social media.

Mikula, a former car dealership sales and financing employee, has been developing this business for over 10 years. The service empowers buyers by providing an alternative to the traditional, often intimidating, haggling culture of the automotive industry, as noted by Imani Moise, who states buyers often feel too invested to walk away from a showroom.

Looking ahead, Mikula is considering using a voice changer to further anonymize his identity during negotiation calls. This innovative approach addresses a significant consumer pain point, offering a streamlined, data-driven method to achieve better car deals.