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Afeela 1 · Electric Vehicle · EV Pricing · Sony Honda Mobility
Sony Honda Mobility, the joint venture between Sony and Honda, has officially priced its debut electric saloon, the Afeela 1, at $89,900 for the US market, positioning it as a premium offering against established luxury EVs.
The Afeela 1, marketed under the Afeela brand, will launch sales in California this year, with deliveries commencing in mid-2026, followed by a Japan debut before late 2026. Technical specifications, revealed at CES, confirm the vehicle features all-wheel drive with two 180 kW motors, a 91 kWh lithium-ion battery, and an EPA estimated range of 300 miles (480 kilometers).
Charging capabilities include 150 kW DC and 11 kW AC via a NACS plug. The $89,900 price point places the Afeela 1 above the $80,000 threshold for US federal EV incentives, making it a direct competitor to high-end models like the Tesla Model S Plaid, which starts at $95,000.
The vehicle is based on Honda's future e:Architecture EV platform, expected in the second half of the decade. The market reception for this new entrant in the luxury EV segment will be closely watched by investors.
