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Beyond Meat Launches First Non-Meat Product in 17 Years, Betting on Protein Drinks for Revival

Araverus Team|Friday, January 16, 2026 at 7:38 PM

Araverus Team

Jan 16, 2026 · 7:38 PM

Beyond Meat · Growth Strategy · Plant-Based Products · Protein Beverages

Beyond Meat Growth Strategy Plant-Based Products Protein Beverages

Beyond Meat has launched Beyond Immerse, a plant-based protein drink, marking its first non-meat product in 17 years.

The drink offers two protein options and is available for a limited time through the company's direct-to-consumer website.

Read More On

Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growthwsj.com

'Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growth' - WSJ - Perplexityperplexity.ai

'Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growth' - WSJ - Sahmsahmcapital.com

Beyond Meat Launches New Protein Beverage - Careers in Foodm.careersinfood.com

Beyond Meat expands into functional beverages with plant-based protein drink range - New Food magazinenewfoodmagazine.com

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