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OpenAI Tests ChatGPT Ads, Shifting Revenue Strategy After Altman's 'Last Resort' Comment

Araverus Team|Friday, January 16, 2026 at 6:00 PM

Araverus Team

Jan 16, 2026 · 6:00 PM

Advertising · ChatGPT · OpenAI · Revenue Strategy

AdvertisingChatGPTOpenAIRevenue Strategy

OpenAI is set to begin testing advertisements in ChatGPT for users of the free and Go subscription tiers in the U.S., marking a new revenue strategy for the company.

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OpenAI to Begin Testing Ads in ChatGPT in Push for Fresh Revenuewsj.comOpenAI to Begin Testing Ads in ChatGPT in Push for Fresh Revenue — The Wall Street Journal - The True Storythetruestory.newsOpenAI to test ads in ChatGPT in bid to boost revenue - Communications Todaycommunicationstoday.co.inOpenAI begins testing ads inside ChatGPT - Redditreddit.comOpenAI to test targeted ads in ChatGPT, stepping up revenue push - Ad Ageadage.com

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