Apple's $599 iPhone 17e Targets Market Share Amid Memory Crunch

The new device, available starting March 11, features MagSafe charging, an improved 48-megapixel camera system, and doubled base storage to 256 gigabytes. It also boasts the durable Ceramic Shield 2 front cover and is powered by Apple's A19 chip.

This release comes amidst a memory shortage impacting smartphone margins, yet Apple is positioning the iPhone 17e as a compelling option within the iPhone 17 family, designed for longevity. The company also announced a new iPad Air with an M4 chip at the same $599 price point.