EBAY

AI Research

eBay Acquires Depop from Etsy for $1.2B → Q4 Revenue +15% to $2.97B, Dividend Raised to $0.31

eBay announced the acquisition of Depop from Etsy for approximately $1.2 billion, bolstering its position in the fast-growing secondhand fashion and Gen Z resale market, while Q4 2025 revenue rose 15% to $2.97 billion. The company raised its quarterly dividend to $0.31 per share, with analyst consensus at Hold and an average price target of $97.27 reflecting balanced risk/reward. Risks include Depop integration complexity and cultural fit challenges, continued Amazon marketplace competition, and uncertainty about sustaining double-digit revenue growth in the core marketplace business.