BKNG

AI Research

25-for-1 stock split April 2 + Q4 EPS $48.80 → BKNG accessibility play

Booking Holdings announced a 25-for-1 stock split effective April 2, 2026, aimed at improving share accessibility for retail investors, with the stock currently trading above $5,000 per share. Q4 2025 EPS came in at $48.80, beating consensus by $2.10, as international travel demand remained robust particularly in Europe and Asia-Pacific. The company declared a special dividend of $10.50 and analysts maintain a Buy consensus with a post-split equivalent price target, though macroeconomic slowdown risks to travel spending remain.