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Advocacy · Food Industry · Health Policy · Regulation
MAHA Action, Inc., a 501(c)(4) organization, launched a six-figure campaign from July 22 to August 12, 2025, supporting President Donald Trump and Secretary Robert F Kennedy Jr.'s "Make America Healthy Again" health reforms, which have already prompted major food companies to commit to product changes.
The campaign, running across cable television, digital platforms, and social media nationwide, highlights the Trump administration's swift implementation of MAHA priorities. These include executive orders targeting toxic food additives, closing "Generally Recognized as Safe" (GRAS) regulatory loopholes, and plans to reform dietary guidelines.
Tony Lyons, President of MAHA Action, stated the campaign thanks Trump and Kennedy for their leadership and ensures Congress recognizes public support for these critical reforms. He emphasized a "revolution" demanding radical transparency and "gold standard science" to end corruption contributing to America's chronic disease epidemic.
Large food companies such as Kellogg, Kraft Heinz, General Mills, Nestlé, Coca-Cola, Skittles, and Steak 'n Shake have already committed to phasing out unhealthy dyes and other products. A May 2025 White House MAHA Commission report revealed alarming statistics on childhood chronic conditions, including a 270% increase in obesity since the 1970s and a 40% rise in childhood cancer since 1975.
The campaign culminates with the August 2025 launch of the White House MAHA Commission's "Make Our Children Healthy Again Strategy."
