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BMW · Car Sales · China Market · Electric Vehicles
German carmaker BMW Group reported a 4.1% decline in vehicle sales for the final quarter of 2025, achieving 667,981 units, primarily driven by significantly weaker demand in the United States and China.
Sales in Europe, however, demonstrated resilience with a 4% increase during the quarter. This positive regional performance was overshadowed by substantial drops in key markets, as US sales fell by 4.6% and China sales plummeted by 15.9%, according to the carmaker.
Furthermore, the company experienced a 10.5% slip in battery electric vehicle sales for the quarter. Despite this softer fourth-quarter performance, the BMW Group successfully increased its total worldwide car sales by 0.5% in 2025 compared to the previous year.
Electrified vehicles, encompassing both hybrid and fully-electric models, accounted for 26% of total group sales for the full year, with fully-electric vehicles specifically making up about 18%. Management board member Jochen Goller stated the group remains fully on track to meet its EU CO2 fleet target for 2025.
The quarterly decline in major markets and BEV sales indicates immediate challenges, while the full-year growth and electrification progress signal long-term strategic alignment.
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