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Advertiser Boycott · Antitrust Lawsuit · Social Media Revenue · X Corporation
U.S. District Judge Jane Boyle dismissed X Corporation's lawsuit, which accused major advertisers like Unilever, Mars, and Ørsted, along with the World Federation of Advertisers, of orchestrating an unlawful boycott and depriving the platform of billions of dollars in advertising revenue, ruling X failed to prove antitrust harm.
The lawsuit, initiated by X Corp in 2024, targeted prominent companies including Unilever, Mars, Ørsted, and the World Federation of Advertisers, alleging they conspired to deprive X of billions of dollars in advertising revenue. Judge Boyle determined the advertising group did not have authority over ad purchases and the allegations failed to constitute an antitrust violation.
This legal setback follows a significant decline in X's advertising revenue since Elon Musk's 2022 acquisition, a period marked by policy changes including the restoration of controversial accounts and relaxed content moderation practices. The court's decision validates advertisers' right to choose platforms based on content standards and brand safety.
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