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Urban Outfitters' Nuuly Rental Service Drives 49% Revenue Jump, Propelling Stock Gains

Araverus Team|Wednesday, February 25, 2026 at 9:15 PM

Araverus Team

Feb 25, 2026 · 9:15 PM

Apparel Rental · Nuuly · Subscriber Growth · Urban Outfitters

Apparel RentalNuulySubscriber GrowthUrban Outfitters

Urban Outfitters' Nuuly clothing rental service demonstrated significant growth in the third quarter of fiscal 2026, with revenue increasing by 49% year-over-year, largely due to a 42% rise in active subscribers to nearly 400,000.

This performance contributed substantially to Urban Outfitters' overall 12% revenue growth and 13% net income increase. The company is investing in logistics and marketing to further scale Nuuly, which is expected to continue its double-digit revenue growth.

The article also provides context on competitors American Eagle Outfitters and Boot Barn, noting their respective revenue and sales growth in their recent quarters. Urban Outfitters' stock has seen an 8.6% gain in the past six months, and it trades at a favorable valuation compared to its industry peers.

Read More On

Urban Outfitters’ Rental Business Beats Its Sales Targetwsj.comHow Urban Outfitters’ Nuuly is outsmarting Rent the Runway - CNBCcnbc.comHow Urban Outfitters’ clothing-rental service bucked the industry trend and turned a profit - Fast Companyfastcompany.comClothing rental service Nuuly reaches profitability, beating rival Rent the Runway to the benchmark - CNBCcnbc.comUrban Outfitters continues to struggle. Its clothing rental brand, Nuuly, is another story. - Inquirer.cominquirer.com

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