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The Financial Times is offering subscription deals for its digital access, highlighting its journalism on global news, in-depth analysis, and expert opinions.
The article, which is behind a paywall, appears to discuss the launch of new and potentially "exotic" Exchange Traded Funds (ETFs) aimed at "bored" investors. While the full content is not accessible, the headline suggests a trend of fund firms introducing more complex or niche ETF products to attract investor interest.
The subscription offers include various tiers like Standard Digital, a trial period, and Premium Digital, detailing the benefits of each, such as access to the FT App, newsletters, and exclusive columns like Lex. The promotions are time-limited, with specific end dates mentioned for certain offers.