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Simply Good Foods Acquires Quest for $1 Billion

Araverus Team|Friday, April 17, 2026 at 4:43 PM

Simply Good Foods Acquires Quest for $1 Billion

Araverus Team

Apr 17, 2026 · 4:43 PM

Acquisition · Consumer Goods · Nutritional Snacking · Protein

AcquisitionConsumer GoodsNutritional SnackingProtein

Key Takeaway

This acquisition means Simply Good Foods significantly expands its market share and product diversity in the rapidly growing nutritional snacking category. For investors, this signals a strategic move to capture broader consumer demographics and achieve substantial synergies, which means increased revenue and profitability for SMPL. The combined entity's enhanced market position means potential for long-term growth and improved shareholder value in the consumer packaged goods sector.

The Simply Good Foods Company (Nasdaq: SMPL) acquired Quest Nutrition, LLC for $1.0 billion in cash, or approximately $870 million net of tax benefits, on August 21, 2019, creating a leading nutritional snacking company with combined estimated net sales exceeding $800 million.

This strategic acquisition pairs Simply Good Foods' Atkins brand with Quest's product portfolio, expanding the company's offerings and diversifying its consumer base, particularly appealing to the 18-44 age demographic. Quest, which reported estimated net sales of about $345 million and Adjusted EBITDA of $50 million for the twelve months ended December 31, 2019, as provided by Quest management, brings a fast-growing, high-protein, low-sugar product line.

Simply Good Foods expects to achieve $20 million in cost synergies over three years by leveraging efficiencies of scale and enhancing distribution channels. Quest benefits from Simply Good Foods' expertise in FDM (food/drug/mass) channels and broad reach media, while Simply Good Foods gains from Quest's effectiveness in e-commerce and social platforms.

The transaction is expected to be accretive to cash EPS in year one and financed through $225 million cash on hand, committed financing, and anticipated equity issuance, targeting a net debt to Adjusted EBITDA multiple of 4.0x or less by fiscal year-end August 2020.

Read More On

Protein Is Hotter Than Ever. So Why Is the Owner of Quest and Atkins on a Cold Streak?wsj.comSimply Good Foods revenue jumps thanks to acquisition of protein-bar brand - The Business Journalsbizjournals.comThe Simply Good Foods Company to Acquire Quest Nutrition - GlobeNewswireglobenewswire.com

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