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Sharapova, Vox Media Launch 'Pretty Tough' Podcast

Araverus Team|Wednesday, April 15, 2026 at 3:30 PM

Sharapova, Vox Media Launch 'Pretty Tough' Podcast

Araverus Team

Apr 15, 2026 · 3:30 PM

Entertainment · Entrepreneurship · Media · Podcast

EntertainmentEntrepreneurshipMediaPodcast

Key Takeaway

Maria Sharapova's 'Pretty Tough' podcast launch means a strategic expansion of her personal brand into media and a significant content addition for the Vox Media Podcast Network. This partnership means increased advertising revenue potential for Vox Media and enhanced brand value for Sharapova's diverse business ventures, including her investments and endorsements. It also signals continued robust growth in the podcasting sector, particularly for premium content targeting professional women, impacting media companies and advertisers in the entertainment and wellness industries.

Tennis champion and entrepreneur Maria Sharapova launched a new weekly interview podcast, 'Pretty Tough,' in partnership with Vox Media, aiming to challenge traditional definitions of female ambition and success through candid conversations with high-achieving women.

The show, which debuted its first episode featuring Academy Award winner Zoe Saldaña on April 22, expands Sharapova's formidable business portfolio and strengthens the Vox Media Podcast Network's diverse content offerings. Inspired by Sharapova’s journey as a world-class athlete and investor, 'Pretty Tough' provides a platform for discussions on peak performance, career strategy, wellness, and leadership, without diluting these topics with gender-specific expectations.

Vox Media oversees the production, sales, marketing, and distribution for the show, leveraging its position as one of the largest U.S. podcast publishers, reaching tens of millions monthly. Additional season one guests include Los Angeles Lakers owner Jeanie Buss, comedian Chelsea Handler, and designer Gabriela Hearst, with Pure Leaf serving as a launch sponsor.

This venture underscores Sharapova's continued influence in business and wellness, while reinforcing Vox Media's commitment to influential talent and diverse programming.

Read More On

Maria Sharapova Takes On the Podcast Manospherewsj.comTennis Champion and Entrepreneur Maria Sharapova Launches New Weekly Show, ‘Pretty Tough,’ with Vox Media - Vox Mediavoxmedia.com'The pursuit of achievement without apology': Sharapova launches 'Pretty Tough' podcast - WTA Tenniswtatennis.com

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