News
Acquisition · Distillers · M&A · Spirits
Sazerac is reportedly weighing a bid for Brown-Forman Corporation (BF.B), the prominent maker of Jack Daniel's, potentially initiating a competitive acquisition scenario against Pernod Ricard, according to a Reuters report published on April 9, 2026.
This development immediately impacted Brown-Forman's stock, which closed at 30.31 USD on April 9, 2026, reflecting a significant 5-day increase of +12.89% and a year-to-date gain of +16.31%. The news, initially reported by the WSJ and cited by Reuters, suggests a potential consolidation within the global distillers and wineries sector, indicating strong interest in established premium spirits brands.
The article itself is behind a paywall, limiting further specific details on the bid's terms or Sazerac's strategy.
