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Golf Industry · LIV Golf · Saudi PIF · Sports Funding
The Saudi Public Investment Fund (PIF) is reportedly slashing funding for LIV Golf, which has lost billions since its 2021 inception, with an announcement expected by April 16, 2026, according to the Financial Times.
LIV Golf, created five years ago, has struggled to gain fans, sponsors, and a major TV deal, reportedly losing $6 billion by the end of 2026, as cited by the Palm Beach Post. LIV Golf Ltd, the UK entity, lost $590.1 million in 2024 and $1.4 billion over its first 3.5 years, according to The Athletic.
The war in Iran and its effect on the Middle East was cited by the Financial Times as a factor in the decision. Despite assurances from Governor Yasir Al-Rumayyan, emergency meetings were held, and a pre-tournament news conference was canceled.
The PGA Tour responded to LIV's threat by creating the Player Impact Program and securing a $3 billion deal with Strategic Sports Group, including a $1.5 billion initial investment into PGA Tour Enterprises. Brooks Koepka returned to the PGA Tour in January 2026, and Patrick Reed will return in 2027.
