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Acquisitions · Efficiency · Profit Targets · Santander
Santander has announced ambitious targets to boost its profit to over 20 billion euros by 2028, a significant increase from its 2025 net profit of 14.1 billion euros.
This strategic push is driven by expected synergies from recent acquisitions in the U.S. (Webster) and the U.K. (TSB), which are projected to increase the share of gross operating profit from developed markets. The bank also aims to improve its efficiency by reducing the cost-to-income ratio to approximately 36% by 2028, down from 41.2% in 2025, leveraging IT upgrades and a unified global operating model.
Additionally, Santander is raising its return on tangible equity (ROTE) target to over 20% by the same year. The bank plans to serve over 210 million customers by 2028, up from 180 million.
