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Direct-To-Consumer · IPO · Retail · Sustainable Fashion
Reformation, the womenswear label, is preparing for an initial public offering (IPO) as soon as July, with sources reporting over $500 million in revenue expected this year, according to The Wall Street Journal.
Reformation previously expressed public interest in an IPO in 2023, four years after private equity firm Permira became its majority owner. The brand, founded in 2009 as a vintage clothing boutique, has expanded its offering to include ready-to-wear, footwear, handbags, swimwear, and jewelry.
Known as an early adopter of sustainability marketing among direct-to-consumer brands, Reformation operates dozens of stores in the US and is expanding internationally with outposts in Toronto, London, and Paris. This move signals Permira's potential exit strategy and Reformation's ambition for further global growth and market capitalization.
