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Automotive · Job Cuts · Porsche · Turnaround
Porsche AG is actively engaged in discussions with employee representatives to implement job cuts, a critical component of its comprehensive streamlining plan aimed at boosting profit and securing long-term competitiveness, as announced by CEO Michael Leiters at the annual shareholder meeting.
This strategic realignment directly addresses challenges such as slow electric vehicle adoption, economic weakness in China, and the impact of U.S. tariffs. The company has already divested non-core assets, including its stakes in hypercar joint venture Bugatti Rimac and electric-vehicle maker Rimac Group.
Additionally, Porsche shut down its battery-tech developer Cellforce Group, e-bike electric drive systems developer Porsche eBike Performance, and specialized software producer Cetitec. CEO Leiters emphasized that these initial streamlining efforts are insufficient, necessitating further workforce adjustments and structural organizational adaptation to ensure future competitiveness.