News
Benefit Cosmetics · LVMH · Regulatory Probe · Sephora
The Italian competition authority, AGCM, initiated investigations into LVMH's Sephora and Benefit Cosmetics for unfair marketing practices targeting adult cosmetic products at children and adolescents, citing potential health risks from misleading information and inappropriate product use.
AGCM alleges these companies promoted adult cosmetics to minors through youthful social media influencers. This practice encourages early cosmetic use, which authorities link to 'cosmeticorexia,' an unhealthy obsession with skincare.
AGCM is concerned that important product warnings and precautions were either omitted or misleadingly presented, compromising minors' health. Authorities conducted inspections at Sephora Italia and LVMH sites.
The companies involved have not yet commented on the issue.
