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Hershey's Profit Strategy Under Fire: Reese's Heir Alleges Quality Compromises

Araverus Team|Saturday, February 28, 2026 at 10:30 AM

Hershey's Profit Strategy Under Fire: Reese's Heir Alleges Quality Compromises

Araverus Team

Feb 28, 2026 · 10:30 AM

Hershey · Ingredients · Quality · Reese'S

HersheyIngredientsQualityReese'S

Brad Reese, grandson of the inventor of Reese's Peanut Butter Cups, has publicly criticized The Hershey Co.

for allegedly compromising the quality of Reese's products by using cheaper ingredients. Reese specifically pointed to the replacement of milk chocolate with "chocolate candy" and peanut butter with "peanut crème" in several products, including Reese's Mini Hearts, Take5, and Fast Break bars.

He also noted differences in European versions of the candy. Hershey acknowledged some recipe adjustments, citing consumer demand for innovation and high cocoa prices, but maintained that the core Reese's Peanut Butter Cup recipe remains unchanged and that changes are tested to preserve the brand's essence.

Reese, however, believes these changes have negatively impacted taste and quality, urging Hershey to adhere to its founder's principle of "Give them quality."

Read More On

He’s Reese’s Biggest Advocate—and Hershey’s Biggest Headachewsj.comMrBeast Weighs In After Reese's Heir Accuses Hershey's Of Changing Reese's Cup Ingredients: 'We Use Real Peanut Butter' - Yahooyahoo.comThe Grandson of Reese’s Peanut Butter Cup Inventor Says the Candy Is Now ‘Not Edible.’ He Blames Hershey. - Entrepreneurentrepreneur.comReese's Peanut Butter Cups Recipe Allegedly Changed, Inventor's Grandson Claims - National Todaynationaltoday.comGrandson of Reese’s Peanut Butter Cup’s inventor accuses Hershey Company of changing the iconic recipe - MSNmsn.com

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