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Food Delivery · Ghost Kitchens · Goop Kitchen · New York City
Gwyneth Paltrow's Goop Kitchen, a culinary offshoot of her lifestyle brand, is expanding its successful West Coast ghost kitchen model to New York City, opening its first Manhattan outpost this month with plans for several more locations across Manhattan and Brooklyn by year-end.
This expansion follows the establishment of 11 Goop Kitchens in Los Angeles and three in San Francisco. The delivery-only model, led by CEO Donald Moore and featuring top chef Kim Floresca, emphasizes healthy, gluten-free options, local produce, and 100% recyclable packaging.
A Goop Kitchen spokesperson confirmed the company will be "feeding most of Manhattan and parts of Brooklyn" by the end of the year. The brand's focus on clean eating has attracted celebrity fans including Cameron Diaz, Vanessa Hudgens, and Zac Efron, with a salad even named for Diaz.
This strategic move aims to capture a significant share of New York's health-conscious consumer market.
