
Acquisition · Luxury Fashion · Retail · Takeover Bid
Frasers Group, a long-term strategic shareholder of Hugo Boss, has launched a voluntary public takeover offer to acquire all outstanding shares in Hugo Boss AG for €38 per share, totaling approximately €1.978 billion (£1.727 billion) in cash.
This offer represents a premium over Hugo Boss's Wednesday trading price of €36.46. Frasers Group stated the acquisition aims to increase its investment in Hugo Boss, a key brand partner, with the expectation of creating shareholder value.
The transaction is subject to merger control clearances and is anticipated to complete in the second half of 2026. Pro forma financial information indicates that if the offer had completed on October 26, 2025, combined EBITDA would have been €971.3 million (£848.1 million), and Frasers would have recognized €1.558 billion in net assets and €1.117 billion in goodwill.
Frasers has secured an acquisition facility agreement to finance the offer. This development follows Frasers Group's recent revision of its stance, now supporting Stephan Sturm as chair of Hugo Boss's Supervisory Board.