
Brand Reputation · Content Risk · Disney · Reality TV
Disney's ABC network and producer Warner Bros.
TV indefinitely pulled "The Bachelorette" Season 22, meant to premiere Sunday, after a 2023 domestic violence video involving lead Taylor Frankie Paul was leaked, resulting in millions of dollars in sunk production costs and a significant reputational blow. The show, which had been on hiatus since 2025, sought to recapture audience attention with Paul, a star from Hulu's "The Secret Lives of Mormon Wives" and #MomTok influencer.
Her public persona, characterized by "chaos" and a history of legal issues including a 2023 aggravated assault plea and ongoing three-year probation, was well-documented. Disney sources stated they had not seen the 2023 incident video until TMZ released it.
The article highlights that Paul's casting was a known risk, given her public struggles with mental health and a toxic relationship with Dakota Mortensen, which was extensively featured on her Hulu show. The cancellation prevents further damage to the credibility of "The Bachelorette," ABC, Disney, and Warner Bros., underscoring the ethical concerns of exploiting vulnerable individuals for reality television entertainment.