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Diageo's $23 Million Ontario Pact Safeguards Crown Royal Revenue Stream

Araverus Team|Friday, February 13, 2026 at 7:49 PM

Araverus Team

Feb 13, 2026 · 7:49 PM

Crown Royal · Diageo · Ontario · Trade Deal

Crown RoyalDiageoOntarioTrade Deal

The drinks maker said it had reached a settlement with Ontario Premier Doug Ford and his government that ensures Crown Royal will continue to be sold through Liquor Control Board of Ontario outlets.

Read More On

Diageo, Ontario Strike Deal to Keep Crown Royal on LCBO Shelveswsj.comCrown Royal to remain on LCBO shelves after Ford government strikes deal with Diageo - CityNews Torontotoronto.citynews.caCrown Royal to stay on LCBO shelves after $23M deal with parent company Diageo - Yahoo News Canadaca.news.yahoo.com

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