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Adidas Unveils €1 Billion Share Buyback Program Following Robust Fourth-Quarter Revenue Growth

Araverus Team|Thursday, January 29, 2026 at 8:16 PM

Araverus Team

Jan 29, 2026 · 8:16 PM

Adidas · Earnings · Revenue · Share Buyback

AdidasEarningsRevenueShare Buyback

Adidas announced a share buyback of up to €1 billion following record sales in 2025, with fourth-quarter revenues also showing an increase, despite previous concerns over U.S. tariffs affecting consumer behavior.

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Adidas to Buy Back €1 Billion in Stock After Preliminary Fourth-Quarter Revenue Shows Increasewsj.comAdidas Announces New Share Buyback Program as Profits Jump - The Business of Fashionbusinessoffashion.com

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