Aston Martin has warned of a wider-than-expected annual loss for 2025, attributing the challenging outlook to new tariffs and subdued demand across key markets, particularly North America and China.
The luxury carmaker anticipates its adjusted operating loss will fall below the lower end of market consensus, which projected a loss between 139 million and 184 million pounds. To bolster its financial position, Aston Martin announced plans to sell the perpetual naming rights for its Formula One team to AMR GP Holdings for 50 million pounds ($67.29 million), a transaction requiring shareholder approval due to its related-party nature involving Chairman Lawrence Stroll.
Following the announcement, Aston Martin's shares experienced a decline of over 4%. The company also reported a nearly 10% reduction in car deliveries for the year, impacted by fewer high-margin special vehicle sales.
Despite the immediate headwinds, management expressed expectations for a material improvement in 2026, driven by deliveries of its Valhalla hypercar and ongoing cost-cutting initiatives.
